This guidance note helps governments, project implementers, and wildlife management practitioners identify practical entry points for applying behaviour change approaches to wildlife conservation and management. It is structured around three key domains:
-
Human-wildlife conflict and coexistence
-
Illegal, unsustainable, and unsafe wildlife trade and consumption
-
Sustainable nature-based tourism
Rather than a purely theoretical framework, the note focuses on actionable opportunities practitioners can use to embed behaviour change thinking into conservation programming.

