Communications and Behaviour Change

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Human behaviour is a very complex area. This document draws on key sources from the disciplines of social psychology, economics and behavioural economics (where the first two disciplines overlap). We have sought to distil this information into some key factors that are important to consider for anyone developing communications that seek to influence behaviour, and to develop a framework for applying these factors to the development of a communications strategy. Crown copyright, 2009
Research - Communications and Behaviour Change
Behaviour: Consumers
Language: EN - English
Country: UK