There is insufficient awareness concerning sustainability for wild harvested plant ingredients or of the existence of the FairWild certification standard.“FairWild Week” will work to create a dialogue with consumers about plight of wild plants and work towards market transformation through engaging companies on sustainability issues. TRAFFIC and FairWild Foundation.
![Overview - FAIRWILD WEEK 2018 – Concept Strategies](/site/assets/files/1305/resizes/resource_fairwild-week-2018-concept-strategies.jpg)