This special issue presents some interesting insights into 'Challenges to Attitudes and Behaviour Change Through Persuasion'.
Language: EN - English
All Articles
- Framing effects of per‐person versus aggregate prices in group meals
- Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption
- In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions
- Issue Information
- Consumers' Bayesian learning under Knightian uncertainty: An eye‐tracking analysis
