This document provides a briefing for non-specialists in research to assess demand drivers and dynamics and initiative impact. The audience is primarily Parties to the Convention on International Trade in Endangered
Species of Wild Fauna and Flora (CITES), but others may also find it beneficial. Parties may find it a helpful complement to official ‘Guidance’ for implementation of Resolution Conf. 17.4 on ‘Demand reduction strategies to combat illegal trade in CITES species.