BIT started life inside 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences. Our objectives remain the same as they have always been:
- Making public services more cost-effective and easier for citizens to use;
- Improving outcomes by introducing a more realistic model of human behaviour to policy; and wherever possible,
- Enabling people to make ‘better choices for themselves’.
We do this by redesigning public services and drawing on ideas from the behavioural science literature. We are also highly empirical; we test and trial these ideas before they are scaled up. This enables us to understand what works and (importantly) what does not work.