The Behavioural Insights Team (BIT)

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The Behavioural Insights Team (BIT) is a social purpose company. We are jointly owned by the UK Government; Nesta (the innovation charity); and our employees.
Website - The Behavioural Insights Team (BIT)
Language: EN - English
Country: UK

BIT started life inside 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences. Our objectives remain the same as they have always been:

  • Making public services more cost-effective and easier for citizens to use;
  • Improving outcomes by introducing a more realistic model of human behaviour to policy; and wherever possible,
  • Enabling people to make ‘better choices for themselves’.

We do this by redesigning public services and drawing on ideas from the behavioural science literature. We are also highly empirical; we test and trial these ideas before they are scaled up. This enables us to understand what works and (importantly) what does not work.