Reducing Demand for Shark Fin Consumption using SBCC Framework

Oct 9, 2018 3:00 PM • ICT UTC +07:00

What you will learn:

On 26 July, 2018, 9 AM BST/ 3 PM ICT, Wander Meijer, Director of GlobeScan Asia Pacific presented some recent research results on shark fin consumption in Mainland China, Hong Kong SAR, Taiwan POC and Singapore. Insights include a look into drivers and deterrents of demand, and how an understanding of these can help inform the messages, messaging and mechanisms for communication initiatives addressing different consumer segments.

About the presenters:

Wander Meijer is a Director at GlobeScan Asia Pacific. Wander Meijer has been working for 25 years in market research, marketing and management consultancy, especially in emerging markets and the people who live and work at the Base of the Pyramid, delivering evidence (survey) based strategies on Sustainability and Purpose. He is the regional director Asia Pacific for GlobeScan, a global research consultancy, which specializes on sustainability and wildlife conservation. Wildlife Demand Reduction surveys and strategies are among the most important work GlobeScan conducts in Asia, for organizations like IFAW, TRAFFIC, WWF, USAID, the Zoological Society of London and others.