BEHAVIOR CHANGE CASE STUDY: THE ART OF THE WILD
Talking about innovative ways to address increasing challenge in wildlife conservation, this inspiring interview excerpt with Asher Jay, a “creative conservationist”, explores the way creativity and marketing are employed to end wildlife trafficking and enhance conservation efforts around the world. Art is a powerful form of communication and through art, she sends messages that connect with people on a nonverbal and emotional level. Her aim? To motivate them to change their habits and take meaningful action for environmental causes.
Watch the interview here