Jose Miguel Sokoloff: How we used Christmas lights to fight war

515 Views
0 Share
Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. “In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive and his team saw an opportunity to sway guerrillas' hearts and minds with Christmas trees and personalized messages strategically placed throughout the jungle. A look at the creative messages that have led thousands of guerrillas to abandon the war, and the key insights behind these surprising tactics.
Language: EN - English
Country: Colombia

Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. “In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive and his team saw an opportunity to sway guerrillas' hearts and minds with Christmas trees and personalized messages strategically placed throughout the jungle. A look at the creative messages that have led thousands of guerrillas to abandon the war, and the key insights behind these surprising tactics. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksD...

Category

Nonprofits & Activism