NSMC case study on the 'Will Balbir Pasha Get AIDS?' campaign

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Case study on the 'Will Balbir Pasha Get AIDS?’ campaign; an HIV/AIDS prevention programme implemented in 12 major port communities in India aimed to reduce rates of unsafe sex by motivating people to consistently use condoms, call the confidential HIV/AIDS hotline, and use the Voluntary Counselling and Treatment services. © National Social Marketing Centre (NSMC)
Case Study - NSMC case study on the 'Will Balbir Pasha Get AIDS?' campaign
Tool: Campaigns
Language: EN - English
Country: India