NSMC Tool for behavioural analysis

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Toolkit - NSMC Tool for behavioural analysis
Language: EN - English

BEHAVIOURAL ANALYSIS

Purpose

To help finalise our behavioural analysis so we can refine goals and objectives.

Before deciding on what behaviours you want your audience to adopt, it is important to look at what they are doing already, why they are doing it and also examine any evidence that might help you encourage them to do something different. We can use a combination of research and existing behavioural and marketing theory to help inform our decisions.

How to use or apply

Complete the table by revisiting and, if necessary, updating the behavioural analysis carried out under scoping to ensure that you have drawn on both research and theory to answer a range of questions about our target audience.

Source(s)/Reference(s)

• Change4Life and Social Marketing - A Hands on Guide to Planning, Developing and Evaluating your Change4Life Social Marketing Project, developed by Brilliant Futures