NSMC tool for target audience segmentation

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Tool to get you thinking about the initial target audience segmentation characteristics. © National Social Marketing Centre (NSMC)
Toolkit - NSMC tool for target audience segmentation
Language: EN - English

INITIAL TARGET AUDIENCE SEGMENTATION

Purpose

To get you thinking about the initial target audience segmentation characteristics.

How to use or apply

As you start to collect information and build insight from your secondary research and stakeholder consultation you can use the table presented to map out emerging segmented audience characteristics. At this stage emerging gaps in knowledge will also help you identify likely primary research requirements. Then use your market research findings to fill the gaps

Source(s)/Reference(s)