IDENTIFYING EXCHANGE FACTORS
To help you consider what the incentives/rewards and the barriers/costs are relating to the desired and problem behaviours for your target audience.
How to use or apply
Use questions as a checklist and populate the table as you accumulate insight and knowledge.
This tool can be used initially on broad target audience categories and then refined and developed once cleared segmented audiences are identified.
Test your conclusions about costs, benefits, rewards and barriers by validating the outcomes of the exercise against your research data, expert opinion and behavioural theory.