Social Marketing Quarterly

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This Journal is peer reviewed and published quarterly, and has a focus on both the theory and practice using marketing principles and techniques to benefit society.
Journal - Social Marketing Quarterly
Language: EN - English

About this journal

Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal focused exclusively on the theoretical, research and practical issues confronting both academics and practitioners. SMQ targets social marketers, communicators and social science professionals who use marketing principles, strategies and techniques to benefit society. SMQ contains research, case studies, conference notices, essays, editorials, interviews, book reviews and other relevant news regarding the efforts of social marketers to protect the environment and increase health, safety and financial well-being.

SMQ publishes original work and fosters a cooperative exploration of ideas and practices that promote innovative strategies. Sections include: Applications, Theory and Review, Case Studies, Training Initiatives, Book Reviews, Notes from the Field, Resources, Commentary and Looking Ahead. SMQ frequently publishes special issues pertaining to current topics of interest and relevance to the social marketing community.

Submit Papers in these Areas

SMQ accepts various types of manuscripts. We invite you to submit papers that address aspects of social
marketing in any of the following areas:

  • Research
  • Theory
  • Case studies of best practices
  • Environmental Issues
  • Leadership and management
  • Impact of Technology
  • Evaluation
  • Program sustainability

Articles should be submitted via the Manuscript Central online submission system at http://mc.manuscriptcentral.com/usmq. For more information, and for full submission guidelines, please click here.

SMQ’s editorial board is directly responsible for the quality of reviews that the journal provides to submitting authors. Appointing members to the editorial board is not a decision that the editorial team takes lightly. With limited exceptions at the discretion of the editorial team, all editorial board members must meet the following criteria.

  1. Demonstrated expertise and leadership in social marketing, either in academic or professional settings.
  2. Unique subject-matter expertise of a topic not overrepresented on the editorial board.
  3. History of publishing about social marketing in peer-reviewed publications.

This journal is a member of the Committee on Publication Ethics (COPE).

Members of the following affiliate societies qualify for a discounted subscription:
Australian Society of Social Marketing (AASM), European Social Marketing Association (ESMA), International Social Marketing Association (iSMA).
Click here to order.