The Fun Theory and Social Marketing to Influence People’s Behaviour

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Eric Phu, Co-founder of Citizen Wolf & Infin80 Group, presenting on the 'fun theory and use of social marketing to influence people's behaviour' at the 'Changing behaviour to reduce demand for illegal wildlife products' workshop, Hong Kong, 7- 9 March 2016.
Wildlife: Elephants
Behaviour: Civil Society
Language: EN - English