The Government Communication Service Guide to Communications and Behaviour Change 2015

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Behavioural theory is a powerful tool for the government communicator, but you don’t need to be an experienced social scientist to apply it successfully to your work. Behavioural theory is relevant to all communications disciplines and I expect all government communicators to have a good grounding in its application. This guide is your starting point to thinking critically about how to use these approaches to improve your work.
Resources - The Government Communication Service Guide to Communications and Behaviour Change 2015
Behaviour: Governments
Language: EN - English
Country: UK