The ‘Creative experts' meeting on demand reduction messaging for consumption of tigers and other endangered wildlife species in Vietnam and China’ was convened with the goal of developing new and innovative ways to reduce illegal and unsustainable consumer demand. The objectives of the meeting were to:
- Identify specific messaging approaches and methods for specific target audiences;
- Identify simple and cost efficient methods to assess, evaluate and learn from these approaches as they are implemented, and adapt them as necessary;
- Focus on devising effective demand reduction strategies targeted at the distinctive cultural, socio????economic and political characteristics of the two countries being widely recognised as major wildlife consumer markets in Asia, viz. China and Vietnam.