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Found: 152 resources
Showing: 15 resources • from 106 to 120
News -NSMC case study on use of social marketing for golden snub-nosed monkey conservation
Year
2013
Research
NSMC case study on use of social marketing for gol...
Fuel wood is a key source of energy for many families in developing areas of China. Fuel efficient stoves are often iden...
Other Species
EN - English
China
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News -NSMC tool for target audience segmentation
Year
2013
Toolkit
NSMC tool for target audience segmentation
Tool to get you thinking about the initial target audience segmentation characteristics. © National Social Marketing Cen...
EN - English
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Year
2013
Research
NSMC case study on use of social marketing for tig...
The Nam Et Phou Louey National Protected Areain the Lao People’s Democratic Republic contains the last confirmed breeding population of tigers (Panthera tigris) in Indochina. There are two main threats to tigers, direct killing of tigers and the illegal hunting of wild ungulates, the tigers’ principle prey. Villagers living around the National Protected Area rely on these same ungulates as an important source of protein in their daily diet. The illegal hunting of tigers and prey for commercial trade is unsustainable and is driven by a lack of ownership by local villagers who engage in illegal ...
Tigers
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Ecuador
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News -NSMC video on FuelZone Case study to incentivise students’ healthier meal choices
Year
2013
Resources
NSMC video on FuelZone Case study to incentivise s...
Video case study on 'FuelZone' a school canteen brand that incentivised students to eat healthier food through...
EN - English
1,976 Views
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Year
2013
Research
NSMC case study on social marketing campaign to en...
From April 2009 to November 2010, a social marketing campaign was designed and implemented in southwest Madagascar to encourage fishers to give up destructive fishing methods and to improve the awareness and enforcement of local laws (dina). The campaign, which targeted local leaders and fishers, was designed using results from formal and informal social surveys and focused on removing locally perceived barriers to behaviour change. In this paper, we describe the campaign from design to implementation, and evaluate its effects through surveys of 500 fishers and local leaders, and preliminary o...
EN - English
Madagascar
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News -Far from a cure, The Tiger Trade Revisited
Year
2013
Report
Far from a cure, The Tiger Trade Revisited
Tiger bone has been used as a treatment for rheumatism and related ailments for thousands of years in traditional Asian ...
Tigers
EN - English
3,853 Views
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Year
2013
Toolkit
NSMC tool to identify incentives/rewards and barri...
EN - English
2,074 Views
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Year
2013
Paper
TRAFFIC Bulletin Vol. 25 (No. 1) 2013
Overview of the origins of TRAFFIC's five step process for behaviour change and how it is being used to reduce demand for illegally traded threatened species products in Asia.
EN - English
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News -NSMC Tool for behavioural analysis
Year
2013
Toolkit
NSMC Tool for behavioural analysis
EN - English
2,235 Views
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Year
2013
Research
NSMC case study on changing human behaviour relate...
PCI Media Impact formed a coalition of 13 local organizations in Loja Province, Ecuador, in order to implement a My Community communications intervention to reduce contamination of the local surface drinking water supply. Contamination was caused by sewage from farm animals, deforestation causing soil erosion, and improper disposal of toxic wastes such as batteries. The My Community intervention was tripartite consisting of (1) an entertainment‐education radio drama, (2) accompanying radio talk and call‐ins, and news programs on local media outlets, and (3) the formation of EcoClubs in local s...
EN - English
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News -Monitoring of illegal trade in ivory and other elephant specimens - ETIS Report of TRAFFIC
Year
2013
Report
Monitoring of illegal trade in ivory and other ele...
Sixteenth meeting of the Conference of the Parties; Bangkok (Thailand), 3-14 March 2013; CoP16 Doc. 53.2.2 (Rev. 1) - In...
Elephants
EN - English
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News -NSMC presentation on social marketing for behaviour change
Year
2013
Presentation
NSMC presentation on social marketing for behaviou...
Comprehensive presentation on social marketing for behaviour change. © National Social Marketing Centre (NSMC)
EN - English
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News -WWF and TRAFFIC: Dismantling Wildlife Crime; Executive Summary
Year
2012
Paper
WWF and TRAFFIC: Dismantling Wildlife Crime; Execu...
This is an executive summary extracted from a larger report by Akella and Allan that will be published by TRAFFIC at a l...
EN - English
2,867 Views
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News -Behaviour Change We Can Believe In: Towards A Global Demand Reduction Strategy for Tigers
Year
2012
Paper
Behaviour Change We Can Believe In: Towards A Glob...
TRAFFIC's paper presented at the Global Tiger Recovery Programme meeting (May, 2012), outlining the rationale for, ...
Tigers
Strategies
EN - English
3,382 Views
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Year
2012
Research
Forest Research: Forestry, sustainable behaviours ...
EN - English
2,631 Views
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