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Found: 193 resources
Showing: 15 resources • from 136 to 150
News -NSMC case study on use of social marketing for golden snub-nosed monkey conservation
Year
2013
Research
NSMC case study on use of social marketing for gol...
Fuel wood is a key source of energy for many families in developing areas of China. Fuel efficient stoves are often iden...
Other Species
EN - English
China
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News -NSMC tool for target audience segmentation
Year
2013
Toolkit
NSMC tool for target audience segmentation
Tool to get you thinking about the initial target audience segmentation characteristics. © National Social Marketing Cen...
EN - English
2,391 Views
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Year
2013
Research
NSMC case study on use of social marketing for tig...
The Nam Et Phou Louey National Protected Areain the Lao People’s Democratic Republic contains the last confirmed breeding population of tigers (Panthera tigris) in Indochina. There are two main threats to tigers, direct killing of tigers and the illegal hunting of wild ungulates, the tigers’ principle prey. Villagers living around the National Protected Area rely on these same ungulates as an important source of protein in their daily diet. The illegal hunting of tigers and prey for commercial trade is unsustainable and is driven by a lack of ownership by local villagers who engage in illegal ...
Tigers
EN - English
Ecuador
2,506 Views
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News -NSMC video on FuelZone Case study to incentivise students’ healthier meal choices
Year
2013
Resources
NSMC video on FuelZone Case study to incentivise s...
Video case study on 'FuelZone' a school canteen brand that incentivised students to eat healthier food through...
EN - English
1,870 Views
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Year
2013
Research
NSMC case study on social marketing campaign to en...
From April 2009 to November 2010, a social marketing campaign was designed and implemented in southwest Madagascar to encourage fishers to give up destructive fishing methods and to improve the awareness and enforcement of local laws (dina). The campaign, which targeted local leaders and fishers, was designed using results from formal and informal social surveys and focused on removing locally perceived barriers to behaviour change. In this paper, we describe the campaign from design to implementation, and evaluate its effects through surveys of 500 fishers and local leaders, and preliminary o...
EN - English
Madagascar
2,169 Views
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Year
2013
Report
Rhino Demand Reduction Strategy
Rhinoceros
Governments
EN - English
2,321 Views
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News -NSMC video on what it takes to make a marketing project successful
Year
2013
Video
NSMC video on what it takes to make a marketing pr...
Video to explain what it takes to make a marketing project successful. © National Social Marketing Centre (NSMC)
EN - English
1,924 Views
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Year
2013
Toolkit
NSMC tool to identify incentives/rewards and barri...
EN - English
2,029 Views
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Year
2013
Paper
TRAFFIC Bulletin Vol. 25 (No. 1) 2013
Overview of the origins of TRAFFIC's five step process for behaviour change and how it is being used to reduce demand for illegally traded threatened species products in Asia.
EN - English
2,109 Views
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News -NSMC Tool for behavioural analysis
Year
2013
Toolkit
NSMC Tool for behavioural analysis
EN - English
2,167 Views
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Year
2013
Research
NSMC case study on changing human behaviour relate...
PCI Media Impact formed a coalition of 13 local organizations in Loja Province, Ecuador, in order to implement a My Community communications intervention to reduce contamination of the local surface drinking water supply. Contamination was caused by sewage from farm animals, deforestation causing soil erosion, and improper disposal of toxic wastes such as batteries. The My Community intervention was tripartite consisting of (1) an entertainment‐education radio drama, (2) accompanying radio talk and call‐ins, and news programs on local media outlets, and (3) the formation of EcoClubs in local s...
EN - English
2,192 Views
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News -Monitoring of illegal trade in ivory and other elephant specimens - ETIS Report of TRAFFIC
Year
2013
Report
Monitoring of illegal trade in ivory and other ele...
Sixteenth meeting of the Conference of the Parties; Bangkok (Thailand), 3-14 March 2013; CoP16 Doc. 53.2.2 (Rev. 1) - In...
Elephants
EN - English
2,822 Views
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News -NSMC presentation on social marketing for behaviour change
Year
2013
Presentation
NSMC presentation on social marketing for behaviou...
Comprehensive presentation on social marketing for behaviour change. © National Social Marketing Centre (NSMC)
EN - English
2,385 Views
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News -Rhino Horn Consumers, Who are they?
Year
2013
Fact Sheet
Rhino Horn Consumers, Who are they?
Demand for rhino horn as a luxury purchase by upper-middle class citizens in Viet Nam, including professional businessme...
Rhinoceros
Vietnam
4,910 Views
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News -NSMC video to explain social marketing
Year
2013
Video
NSMC video to explain social marketing
Video to explain what Social Marketing is. © National Social Marketing Centre (NSMC)
EN - English
2,433 Views
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