This resource marks the 10-year anniversary of UN General Assembly Resolution 69/314 on "Tackling the Illicit Trafficking in Wildlife," which called on Member States to reduce demand for illegally traded wildlife through targeted strategies to influence consumer behaviour. It traces how this resolution paved the way for CITES Resolution Conf. 17.4 on demand reduction strategies, adopted at CoP17 in 2016, and situates this within earlier CITES recognition of demand reduction, such as Resolution Conf. 10.10 and CoP16 rhinoceros-related decisions.
The document reviews the decade since, marked by expanded efforts to reduce consumer demand for endangered species through behaviour change, including reviews of progress, development of official guidance, regional trainings, pilot projects, and growing use of the "Five Step Process" and "Ten Benchmarks for Behaviour Change," alongside traditional enforcement approaches.
Structured around three sections — Overview, Outcomes, and Options — the resource provides a topline review of highlights, challenges, and lessons learned over the past decade, and considers priorities for strengthening demand reduction efforts going forward.
