This glossary provides definitions for key terms used throughout the four guidance notes in the Global Wildlife Program's behaviour change series. It draws on concepts from behavioural science and social research to establish a shared, consistent vocabulary for practitioners working across the series.
By clarifying terminology related to the design, implementation, and evaluation of behaviour change initiatives, the glossary supports more precise communication and understanding among governments, project implementers, and wildlife management practitioners engaging with the series. It is intended to be used alongside the four guidance notes — covering entry points for behaviour change, strategy design, social research, and messaging principles — as a reference tool to ensure concepts are interpreted and applied consistently across different conservation contexts and interventions.
