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Found: 152 resources
Showing: 15 resources • from 31 to 45
News -How to Test Your Communications
Year
2018
Toolkit
How to Test Your Communications
This is a resource to help you test your messages. It is designed for cam- paigners who have little or no experience wit...
Civil Society
Strategies
EN - English
UK
3,497 Views
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News -Future of Consumption in Fast-Growth Consumer Markets: China
Year
2018
Report
Future of Consumption in Fast-Growth Consumer Mark...
In this report, the World Economic Forum and Bain & Company identify drivers for the future consumptions in China an...
Consumers, Governments
EN - English
China
5,408 Views
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News -Journal of Personality and Social Psychology
Year
2018
Journal
Journal of Personality and Social Psychology
This Journal has a focus on empirical reports across the three areas of: Attitudes and Social Cognition; Interpersonal R...
EN - English
4,385 Views
1 Share
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Year
2018
Research
NSMC case study on social marketing ‘pride’ campai...
In the high Andean landscapes of northern Peru’s Cajamarca San Ignacio province, Rare and Cáritas‐ Peru together launched a social marketing ‘Pride’ campaign, targeted at upstream farmers and downstream water users, to re‐align upstream and downstream incentives and create a locally‐ governed water institution with directives to protect upstream forests. These institutions, locally called Reciprocal Water Agreements, are based heavily on local norms of reciprocity, whereby downstream users compensate upstream farmers for setting aside riparian forests for conservation and thereby protecting lo...
EN - English
Peru
2,311 Views
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News -The Effect of Priming, Nationality and Greenwashing on Preferences for Wildlife Tourist Attractions
Year
2017
Toolkit
The Effect of Priming, Nationality and Greenwashin...
In this study, researchers conducted an experiment to test whether, based on activities listed in promotional materials,...
Civil Society
Strategies
EN - English
2,785 Views
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News -China Ivory Consumption Research (2017)
Year
2017
Report
China Ivory Consumption Research (2017)
The large-scale consumption of wildlife parts, products and derivatives is one of the key extinction drivers for endange...
Elephants
EN - English
3,229 Views
1 Share
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News -Chi Initiative: World Rhino Day Briefing Paper
Year
2017
Research
Chi Initiative: World Rhino Day Briefing Paper
This briefing paper presents the Chi initiative and its progressive connection with one of the user groups of rhino horn...
Rhinoceros
EN - English
Vietnam
3,831 Views
1 Share
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News -‘Explore lightly’: Palau requires visitors sign pledge to respect environment
Year
2017
Overview
‘Explore lightly’: Palau requires visitors sign pl...
International arrivals must sign promise to children of Pacific nation that they will ‘tread lightly, act kindly’ during...
Governments
EN - English
2,968 Views
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News -Demand under the Ban – China Ivory Consumption Research
Year
2017
Research
Demand under the Ban – China Ivory Consumption Res...
As a landmark ban on domestic elephant ivory trade comes into effect in China, TRAFFIC and WWF commissioned an ivory con...
Elephants
Consumers
EN - English
China
3,210 Views
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News -The Magical Science of Storytelling
Year
2017
Presentation
The Magical Science of Storytelling
Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares ke...
Civil Society
Strategies
EN - English
4,545 Views
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Year
2017
Journal
Does a reduction in the price of rhino horn preven...
The Journal for Nature Conservation recently published a new interesting paper exploring the effect of reduction in rhino horn price on poaching.
Rhinoceros
EN - English
2,664 Views
1 Share
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News -Good Practice Guideline on Monitoring and Evaluating Behaviour Change Amongst Illegal Wildlife Product Consumers
Year
2017
Toolkit
Good Practice Guideline on Monitoring and Evaluati...
The Good Practice Guidelines for SBCC M&E have been prepared in response to the needs of practitioners, and are inte...
Civil Society
Strategies
EN - English
2,803 Views
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News -Social Marketing First Principles
Year
2017
Presentation
Social Marketing First Principles
Although every task is different, there are factors that academics and practitioners agree can increase the likelihood o...
Civil Society
EN - English
2,840 Views
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News -Information Could Reduce Consumer Demand for Exotic Pets
Year
2017
Paper
Information Could Reduce Consumer Demand for Exoti...
This paper explores messaging and approaches for demand reduction campaigns with respect to exotic pets, by examining wh...
Consumers
Campaigns
EN - English
UK
3,776 Views
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News -Wildlife Trade Symposium: Evolving Perspectives on the Demand for Illegal Wildlife Products
Year
2017
Presentation
Wildlife Trade Symposium: Evolving Perspectives on...
Video recordings from the Wildlife Trade Symposium: Evolving Perspectives on the Demand for Illegal Wildlife Products, O...
Civil Society
EN - English
UK
2,638 Views
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