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Found: 54 resources
Showing: 15 resources • from 31 to 45
News -Social Marketing First Principles
Year
2017
Presentation
Social Marketing First Principles
Although every task is different, there are factors that academics and practitioners agree can increase the likelihood o...
Civil Society
EN - English
2,757 Views
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Year
2017
Paper
Considering connections between Hollywood and biod...
Cinema offers a substantial opportunity to share messages with a wide audience. However, there islittle research or evidence about the potential benefits and risks of cinema for conservation. Given their globalreach, cinematic representations could be important in raising awareness of conservation issues and speciesof concern, as well as encouraging greater audience engagement due to their heightened emotional impacton viewers. Yet there are also risks associated with increased exposure, including heightened visitor pressureto environmentally sensitive areas or changes to consumer demand for e...
Civil Society
EN - English
UK
2,674 Views
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News -The Effect of Priming, Nationality and Greenwashing on Preferences for Wildlife Tourist Attractions
Year
2017
Toolkit
The Effect of Priming, Nationality and Greenwashin...
In this study, researchers conducted an experiment to test whether, based on activities listed in promotional materials,...
Civil Society
Strategies
EN - English
2,701 Views
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News -Population Media Explaining the Power of Stories
Year
2017
Presentation
Population Media Explaining the Power of Stories
In this short film, Population Media explain how to positively affect the lives of millions of people through the power ...
Civil Society
Strategies
EN - English
2,574 Views
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News -Wildlife Trade Symposium: Evolving Perspectives on the Demand for Illegal Wildlife Products
Year
2017
Presentation
Wildlife Trade Symposium: Evolving Perspectives on...
Video recordings from the Wildlife Trade Symposium: Evolving Perspectives on the Demand for Illegal Wildlife Products, O...
Civil Society
EN - English
UK
2,549 Views
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News -Good Practice Guideline on Monitoring and Evaluating Behaviour Change Amongst Illegal Wildlife Product Consumers
Year
2017
Toolkit
Good Practice Guideline on Monitoring and Evaluati...
The Good Practice Guidelines for SBCC M&E have been prepared in response to the needs of practitioners, and are inte...
Civil Society
Strategies
EN - English
2,719 Views
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News -The Magical Science of Storytelling
Year
2017
Presentation
The Magical Science of Storytelling
Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares ke...
Civil Society
Strategies
EN - English
4,461 Views
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News -Workshop on Demand-Side Strategies for Curbing Illegal Ivory Trade
Year
2016
Proceeding
Workshop on Demand-Side Strategies for Curbing Ill...
More than 100 behaviour change experts and practitioners met in Hong Kong in March 2016 to formulate innovative approach...
Elephants
Civil Society
Strategies
EN - English
3,080 Views
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News -Craftivism works! How using a "gentle protest" approach can win
Year
2016
Resources
Craftivism works! How using a "gentle protest...
Sarah Corbett, founder of the Craftivist Collective, explains how arts and crafts can be used as powerful forms of prote...
Civil Society
Campaigns
EN - English
5,714 Views
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News -The National Geographic study on ivory demand dynamics in China, Philippines, Thailand, USA and Vietnam
Year
2016
Presentation
The National Geographic study on ivory demand dyna...
Wander Meijer - Asia director of GlobeScan, presenting the National Geographic study on ivory demand dynamics in China, ...
Civil Society
Strategies
EN - English
China, Philippines
2,320 Views
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News -Road Crew – a Behaviour Change Case Study through Social Marketing
Year
2016
Presentation
Road Crew – a Behaviour Change Case Study through ...
Sameer Deshpande, Visiting Associate Professor, National University of Singapore, presenting on 'Road Crew, a behav...
Civil Society
Strategies
EN - English
Singapore
2,514 Views
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Year
2016
Presentation
Crafting the Right Message to Drive Behavioural Ch...
Anthony Chu, Marketing and Communication Specialist at Ogilvy & Mather, presenting 'Craft the right message to drive behavioural change' at the 'Changing behaviour to reduce demand for illegal wildlife products' workshop, Hong Kong, 7- 9 March 2016.
Civil Society
Campaigns
EN - English
China
2,550 Views
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News -Engaging Tomorrow's Consumer
Year
2016
Report
Engaging Tomorrow's Consumer
The World Economic Forum, in collaboration with its Partner companies from a range of sectors including retail, consumer...
Consumers, Civil Society
EN - English
3,632 Views
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News -20 Top Tips Guide for Effective Behaviour Change Communications
Year
2016
Toolkit
20 Top Tips Guide for Effective Behaviour Change C...
20 Top Tips for effective behavioural change communications when attempting to reduce demand for illegal wildlife produc...
Civil Society
Strategies
EN - English
2,670 Views
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Year
2016
Presentation
The Fun Theory and Social Marketing to Influence P...
Eric Phu, Co-founder of Citizen Wolf & Infin80 Group, presenting on the 'fun theory and use of social marketing to influence people's behaviour' at the 'Changing behaviour to reduce demand for illegal wildlife products' workshop, Hong Kong, 7- 9 March 2016.
Elephants
Civil Society
Strategies
EN - English
2,885 Views
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