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Found: 54 resources
Showing: 9 resources • from 46 to 54
News -Road Crew – a Behaviour Change Case Study through Social Marketing
Year
2016
Presentation
Road Crew – a Behaviour Change Case Study through ...
Sameer Deshpande, Visiting Associate Professor, National University of Singapore, presenting on 'Road Crew, a behav...
Civil Society
Strategies
EN - English
Singapore
2,494 Views
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Year
2016
Presentation
Crafting the Right Message to Drive Behavioural Ch...
Anthony Chu, Marketing and Communication Specialist at Ogilvy & Mather, presenting 'Craft the right message to drive behavioural change' at the 'Changing behaviour to reduce demand for illegal wildlife products' workshop, Hong Kong, 7- 9 March 2016.
Civil Society
Campaigns
EN - English
China
2,535 Views
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News -Engaging Tomorrow's Consumer
Year
2016
Report
Engaging Tomorrow's Consumer
The World Economic Forum, in collaboration with its Partner companies from a range of sectors including retail, consumer...
Consumers, Civil Society
EN - English
3,615 Views
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News -20 Top Tips Guide for Effective Behaviour Change Communications
Year
2016
Toolkit
20 Top Tips Guide for Effective Behaviour Change C...
20 Top Tips for effective behavioural change communications when attempting to reduce demand for illegal wildlife produc...
Civil Society
Strategies
EN - English
2,641 Views
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Year
2015
Case Study
Star Power: The Effect of Celebrity Endorsement on...
A large literature exists that suggests that people’s decisions across many facets of their life are influenced by other people. We report the results of two field experiments in which we test the influence of a salient but socially remote individual – a celebrity – on the charitable giving decisions of participants. We find the celebrities are immediately effective, but that this effect is either small or attenuates over time. More consistent effects are found, however, among participants who are more pre-disposed to donate at the outset. Sanders, 2014
Civil Society
Campaigns
EN - English
USA
2,420 Views
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News -CHI Campaign: Success from Within
Year
2015
Video
CHI Campaign: Success from Within
Developed by TRAFFIC in partnership with PSI—a global social marketing organization—the Chi campaign represents best pra...
Rhinoceros
Consumers, Civil Society
EN - English
Vietnam
4,766 Views
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News -Traditional medicine doctors join hands for a healthy and sustainable society
Video
Traditional medicine doctors join hands for a heal...
Rhinoceros
Consumers, Civil Society
Campaigns, Strategies
Vietnam
398 Views
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News -Behaviour Change Entry Points for Wildlife Conservation: Guidance Note (English)
Report
Behaviour Change Entry Points for Wildlife Conserv...
This is the first guidance note in a four-part series to support practitioners integrate behaviour change across conserv...
Tigers, Rhinoceros, Elephants, Show More (+4) Pangolin, Shark, Mobula Gill Ray, Other Species ... Show Less
Consumers, Governments, Civil Society
Strategies
EN - English
Global
18 Views
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News -Inspiring Sustainable Living: Expert Insights into Behaviour Change
Toolkit
Inspiring Sustainable Living: Expert Insights into...
Consumers, Civil Society
EN - English
UK
2,730 Views
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