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Found: 174 resources
Showing: 15 resources • from 121 to 135
News -Rhino Horn Consumers, Who are they?
Year
2013
Fact Sheet
Rhino Horn Consumers, Who are they?
Demand for rhino horn as a luxury purchase by upper-middle class citizens in Viet Nam, including professional businessme...
Rhinoceros
Vietnam
7,289 Views
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News -NSMC video on FuelZone Case study to incentivise students’ healthier meal choices
Year
2013
Resources
NSMC video on FuelZone Case study to incentivise s...
Video case study on 'FuelZone' a school canteen brand that incentivised students to eat healthier food through...
EN - English
2,502 Views
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Year
2013
Research
NSMC case study on social marketing campaign to en...
From April 2009 to November 2010, a social marketing campaign was designed and implemented in southwest Madagascar to encourage fishers to give up destructive fishing methods and to improve the awareness and enforcement of local laws (dina). The campaign, which targeted local leaders and fishers, was designed using results from formal and informal social surveys and focused on removing locally perceived barriers to behaviour change. In this paper, we describe the campaign from design to implementation, and evaluate its effects through surveys of 500 fishers and local leaders, and preliminary o...
EN - English
Madagascar
2,902 Views
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News -Far from a cure, The Tiger Trade Revisited
Year
2013
Report
Far from a cure, The Tiger Trade Revisited
Tiger bone has been used as a treatment for rheumatism and related ailments for thousands of years in traditional Asian ...
Tigers
EN - English
5,400 Views
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News -NSMC video on what it takes to make a marketing project successful
Year
2013
Video
NSMC video on what it takes to make a marketing pr...
Video to explain what it takes to make a marketing project successful. © National Social Marketing Centre (NSMC)
EN - English
2,494 Views
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Year
2013
Toolkit
NSMC tool to identify incentives/rewards and barri...
EN - English
2,634 Views
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Year
2013
Paper
TRAFFIC Bulletin Vol. 25 (No. 1) 2013
Overview of the origins of TRAFFIC's five step process for behaviour change and how it is being used to reduce demand for illegally traded threatened species products in Asia.
EN - English
2,817 Views
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News -NSMC Tool for behavioural analysis
Year
2013
Toolkit
NSMC Tool for behavioural analysis
EN - English
2,900 Views
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Year
2013
Research
NSMC case study on changing human behaviour relate...
PCI Media Impact formed a coalition of 13 local organizations in Loja Province, Ecuador, in order to implement a My Community communications intervention to reduce contamination of the local surface drinking water supply. Contamination was caused by sewage from farm animals, deforestation causing soil erosion, and improper disposal of toxic wastes such as batteries. The My Community intervention was tripartite consisting of (1) an entertainment‐education radio drama, (2) accompanying radio talk and call‐ins, and news programs on local media outlets, and (3) the formation of EcoClubs in local s...
EN - English
2,979 Views
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News -NSMC presentation on social marketing for behaviour change
Year
2013
Presentation
NSMC presentation on social marketing for behaviou...
Comprehensive presentation on social marketing for behaviour change. © National Social Marketing Centre (NSMC)
EN - English
3,055 Views
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Year
2013
Report
Rhino Demand Reduction Strategy
Rhinoceros
Governments
EN - English
2,956 Views
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News -NSMC video to explain social marketing
Year
2013
Video
NSMC video to explain social marketing
Video to explain what Social Marketing is. © National Social Marketing Centre (NSMC)
EN - English
3,074 Views
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News -NSMC guide to write a 'Challenge Statement'
Year
2013
Toolkit
NSMC guide to write a 'Challenge Statement�...
EN - English
2,731 Views
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News -CITES Rhino Working Group, Rhino Demand Reduction Strategy
Year
2013
Resources
CITES Rhino Working Group, Rhino Demand Reduction ...
Governments
Policy and Law
EN - English
Thailand
3,597 Views
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News -NSMC tool to identify competing behaviours
Year
2013
Toolkit
NSMC tool to identify competing behaviours
Tool to help you consider what other behaviours may be competing for the time and attention of the target audience and w...
EN - English
2,837 Views
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